Conference Agenda
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Tuesday 9 September 2008
3G Americas Executive Briefing
- Moderator: Erasmo Rojas, Director of Latin America and the Caribbean, 3G AMERICAS
Welcome Remarks
09.00
- Joe Willcox, Head of Region, Middle East, Eurasia & Americas, Com World Series, INFORMA TELECOMS & MEDIA
KEYNOTE ADDRESS: Evolving the Service Offering for Half a Billion Subscribers across the Americas
09.10
- Tracking the upward course of GSM in every country in the Americas: subscriber numbers and market share
- Drivers for the rapid take-up of GSM services in the region's emerging markets
- How new HSDPA networks are enhancing the customer's wireless data experience by enabling robust value added services
- Chris Pearson, President, 3G AMERICAS
ROUNDTABLE: Experiences in Building 3G Networks and Services
09.30
- Will more Latin American markets see the deployment of 3G networks in the next 1-2 years?
- Main challenges for operators deploying 3G networks and HSPA
- Are mobile operators expected to invest in alternative technologies to complement their 3G networks?
- Humberto Roca, ,
- Gustavo Marambio Lopez, Network Director, TELEFONICA MOVILES, CHILE
- Fiamma Orlando Zarife, Director of Value Added Services, CLARO, BRAZIL
- Javier Rodriguez, CTO, VIVO, BRAZIL
ROUNDTABLE: Strategies for Driving up the Customer Acceptance of 3G Services Adoption in Latin America
10.30
- Do conditions in all Latin American markets justify operator investment in 3G networks?
- How is the deployment of 3G networks impacting on consumer and enterprise markets across the region?
- Are 3G services proving to be substantially different from 2G services?
- Role of low cost 3G handsets in Latin America
- Pablo Tedesco, Director, CONSULTORA CIC, ARGENTINA
- Enrique Carrier, Director, CARRIER Y ASOC. ,ARGENTINA
- Francisco Molnar, Consulting Manager, FROST & SULLIVAN, BRAZIL
- Elia San Miguel, Principal Analyst, GARTNER, BRAZIL
Coffee & Exhibition Visit
11.30
Keynote Plenary Session
- Moderator: Andreas Freund, Member of BSS Advisory Committee, TELEMANAGEMENT FORUM
Opening Remarks from the Moderator
12.00
KEYNOTE ADDRESS: Telecoms Operator Evolution to Meet New Challenges and Opportunities
12.10
- Challenges for incumbent telecoms operators as markets become liberalised and mature
- Strategies for offering broadband wireless
- Opportunities to offer fi xed-mobile convergence services
- Building NGN networks to support new services
- Claudio Bermudez, General Manager, TELECOMMUNICATION SECTOR, ICE, Costa Rica
Monetising the Convergence of the Internet, Multimedia and Wireless Worlds
12.30
- How will Latin American mobile operators continue to grow as mobile markets mature towards saturation and competitive pressures push the price of voice downwards?
- Achieving effective differentiation and opening new revenue streams by addressing the fixed-mobile convergence opportunity
- Bringing together the advantages of a mobile subscriber identity with Internet VoIP and messaging
- Senior representative, OBERTHUR CARD SYSTEMS
CASE STUDY: Cost-Effective GSM Overlay and Migration to 3G
12.50
- Rationale for migrating to GSM network technology: handset pricing, roaming, migration path to 3G
- Controlling costs by using existing CDMA sites and radio spectrum for the GSM network
- Managing challenges around the scale of the legacy network, subscriber numbers and short project time frame
- Managing the rapid migration to 3G and HSPA
- Javier Rodriguez, CTO, VIVO, BRAZIL
Intelsat Managed Cellular Backhaul Solutions
13.20
- Trends in Networks and Communications
- Role of Satellite in supporting trends in Networks and Communications
- Drivers for Managed Services
- Innovations in Satellite Systems
- Mobile Reach – An example of Managed Service for Shared Backhaul Network
Lunch & Exhibition Visit
13.40
A: Effective Wireless Broadband Strategies
Deploying Mobile WiMAX to Grow the Broadband Market
14.40
- Drivers for achieving nationwide roll-out of wireless broadband
- Cost-effective network deployment
- Assessing the viability and time-scale of offering fully mobile WiMAX-based services
- Christophe Ngo Van Duc, CTO, ONEMAX, DOMINICAN REPUBLIC
Cost-Effective Deployment of DVB-H to Support Mobile TV Services
15.00
- Assessing the level of solvent demand and possible business models for mobile TV services
- Experiences with launching mobile TV of UMTS-HSDPA
- Rationale for complementing the 3.G mobile network with DVB-H for mobile TV
- Reporting on DVB-H trials
- Will DVB-H networks be built by mobile operators, broadcasters, third parties or partnerships across these sectors?
- Humberto Roca, Technical Director, ANCEL, URUGUAY
Deployment of HSDPA and Future Deployment of HSUPA and Beyond
15.30
- Cost-effectively deploying 3.5G mobile networks
- Boosting the acceptance of mobile broadband
- Looking ahead to evolution to HSUPA and LTE
- Antonino Ruggiero, CTO, TIM BRASIL
Coffee & Exhibition Visit
16.00
CASE STUDY: Cost-Effective Deployment of W-CDMA and HSDPA
16.30
- Understanding the coverage and capacity issues associated with the dimensioning and design phases
- Optimising the performance of the W-CDMA network
- Future-proofing: readying the network for the timely deployment of HSUPA and evolution towards LTE and beyond
- Gustavo Marambio Lopez, Network Director, TELEFONICA MOVILES, CHILE
Using Virtual Voucher Systems to Reduce Service TCO
17.00
- Challenges of growing the distribution network for new services in harder-to-reach regions
- How a virtual voucher systems enables the establishment of effective distribution networks in remote areas
- Avoiding the usual high up-front investments, commercial risks and additional operational/managerial efforts around reaching new financial and geographical segments.
- Senior representative, ORGA SYSTEMS
Cost-Effectively Deploying a Mix of EV-DO and WiMAX to Offer High-Speed Broadband Services across Challenging Markets
17.30
- Commercial drivers for offering fast wireless broadband in Caribbean markets
- Leveraging the capabilities of CDMA2000/1x EV-DO to offer affordable mobile broadband to consumers
- Managing network deployment challenges presented by physical geography
- Drivers for deploying WiMAX to offer business customers broadband IP for data and voice services
- Cost-effective WiMAX network planning and optimisation
- Walter Perris, Manager, Operations & Engineering, EOCG WIRELESS
B: Business Models for Growing New Services
Strategic Partnerships to Boost the Mobile Broadband Services of Latin American Operators
14.30
- Assessing the opportunity for Latin American operators to become customers' preferred supplier of fast broadband services: fully exploiting the roll-out of W-CDMA/HSPA networks and the region's relatively low fixed-line teledensity
- Which kinds of mobile broadband services are set to gain traction most readily in Latin American markets?
- How operators can gain competitive advantage by leveraging a global partner's scale, expertise and brand value
- Wout de Jong, Partner Network Executive, VODAFONE GROUP
CASE STUDY: How to Develop a Product-based Approach to Deliver a Convergent Multi-Service IT Infrastructure -- Cablevision Case Study
15.00
- How consumers demands for multi-play services - home phone, TV, internet, mobile, etc.- require operators to rethink IT strategies and to develop 'Convergent IT platforms' that easily deliver VAS services
- How Cablevision successfully deployed a modern, fl exible and operationally strong IT infrastructure
- Assessing improvements delivered: customer life-cycle management, time to market, reduced revenue leakage
- Ensuring manageable and predictable OPEX
- Jose Mario Elias, Principal Sales Consultant, ORACLE
How Can Network Operators Gain from the Growth of Mobile Marketing
15.30
- Understanding the revenue potential around consumer marketing via the mobile channel
- Evaluating the roles and relationships of mobile marketing value chain participants
- What can operators do to stimulate the development of the mobile marketing industry?
- How far can operators ensure they are rewarded adequately as mobile marketing grows?
- Felipe Huete, CEO, MZZO, Chile
Coffee & Exhibition Visit
16.00
Networking Drinks Reception
18.00
- Discuss the day's proceedings over drinks in a relaxed atmosphere - the perfect break after a busy day.
Wednesday 10 September 2008
Strategic Plenary Session
- Moderator: Andreas Freund, Member of BSS Advisory Committee, TELEMANAGEMENT FORUM
Opening Remarks from the Moderator
09.00
Gaining from the Convergence of Fixed and Mobile Networks and Services
09.10
- Operational efficiencies and new product opportunities for operators/groups with fixed and mobile network assets
- Technology challenges around FMC
- Carlos Watanabe, Director, Business Development, BRASIL TELECOM
Technology Advances to Extend Affordable Access to Services
09.30
- How far is there a digital divide between population segments in Latin America and between Latin America and other world regions?
- How can new technologies help connect the under-connected in Latin America?
- Examining the amount of new infrastructure needed and the necessary investment
- Choosing the right technologies to maximise the potential of communications access in the region while keeping costs manageable
- Senior representative, ZTE
Building Vertical Solutions for Enterprise Customers using 3G and Fixed Networks
09.50
- Which vertical FMC solutions are likely to gain traction?
- Practicalities of offering integrated services over fi xed and 3G mobile networks
- Carlos Silva Ponce de León, Director, Enterprise Products, IUSACELL, MEXICO
Viable Remote Community Communications for Latin America
10.10
- Communications issues in remote communities
- Understanding network architecture solutions designed to address rural communications challenges
- Local Connectivity - keeping local calls local to reduce costs further
- A powerful rural combination - local connectivity and Split-BSC
- Rural community communications case study
- Monte Egeland, VP North America, ALTOBRIDGE
ROUNDTABLE (speakers to be confirmed)
10.30
Coffee & Exhibition Visit
11.00
Sharpening Competitive Advantage through Rationalising Telecoms Businesses in Competitive Markets
11.30
- Assessing the growth opportunity in fi xed voice and broadband services
- Competitive pressures and other drivers for streamlining legacy systems and rationalising a siloed organisation
- Creating a more streamlined structure to support more innovative business strategies
- Fernando Panesso Serna, President, ETB TELECOM, COLOMBIA
Assessing the Prospects of FMC Services: Focus on Argentinean Market
12.00
- Assessing the business case for fixed-mobile convergence for fixed-only, mobile-only and integrated operators
- Is the business case as strong in Argentina as in more mature markets worldwide?
- Who will launch the most successful FMC services?
- Pablo Tedesco, Director, CONSULTORA CIC
60 Minutes and Counting - the Importance of Capturing Subscriber Interest to Drive Mobile Services Usage
12.30
- The Golden Hour of opportunity in a subscriber relationship
- Important factors to considering when trying to win a subscribers attention
- Which SIM and Device Management activities have the greatest impact during the Golden Hour
- How to win control and deliver a better subscriber experience
- Robert Waaler, Director of Marketing, SMARTTRUST
Building Compelling Triple-Play Services to Offer Customers Choice and Innovation
13.00
- Telecoms carrier vs. cable MSO - which kinds of service providers in Latin America are best positioned to offer customers the convenience and rich services of a triple play bundle?
- Building cable MSO businesses with the scale necessary to compete with telecoms carriers and offer retail and enterprise customer alternative services
- (When) will triple-players need to add a mobility proposition to their product portfolio?
- How will service providers which are not currently aligned with a mobile operator go about adding mobility?
- Maurico Acosta, General Manager, CABLECOM, MEXICO
Lunch & Exhibition Visit
13.30
D: Growing The Market For Rich Broadband Services
How can Carriers, Mobile Operators and ISPs Find Effective Leverage UGC and Web 2.0 Business Models?
14.30
- How users are gaining from social networking: monetary gain and enjoyment of online personal space
- What revenue opportunities exist for various value chain participants?
- Can fixed and mobile carriers gain by leveraging the robust QoS of their networks and their rich subscriber data?
- How far do Web 2.0 services threaten telcos?
- Massimo Ciociola, Regional Director & CEO, DADA IBERIA & LATAM
Evaluating the Prospects for Mobile TV in Latin America
15.00
- Estimating the level of solvent demand for mobile TV in Latin America
- Discussing which enabling technologies are best positioned to succeed in the region: mobile TV over W-CDMA/HSPA vs. DVB-H and other broadcast standards
- What kind of partnerships will be required to drive the success of mobile TV services?
- What kinds of content and interactive services are most likely to work well?
- Alexander Nicolas Dannias, Partner-Director, BSMART LATIN AMERICA
Growing the Market for Internet Access and VoIP in Relatively Under-Penetrated Markets
15.30
- Factors inhibiting the growth of Internet services and VoIP in Latin American markets
- Effective branding and marketing of services
- Augusto Castañeda, Country Manager, PERU, GRAMD TELECOM
Coffee & Exhibition Visit
16.00
The Role of Bolivia's Local Exchange Co-Operatives in Providing Affordable, Good Quality Services
16.30
- How do Bolivia's telecoms co-operatives offer good value services to their members and other subscribers?
- Understanding the relationships between Bolivia's incumbent long-distance carrier and the telecoms co-operatives
- How will the co-operatives respond to the liberalisation of the local telephony market?
- Jorge Romanha Sosa, General Director, COTECO, BOLIVIA
Supporting the Delivery of Services which Blend the Telecoms and Media Domains
17.00
- Why incumbent and challenger telco brands need rich IP content services to differentiate and survive
- Smart technology choices to support the cost-effective delivery of triple-play services
- Evaluating broadband wireless technology options to extend the reach of triple-play services
- Rogelio Ancira Garza, IT Director, ALESTRA, MEXICO
Creating Effective Partnerships to Enable the Roll-out of Triple Play Services
17.30
- Triple play business models: telecoms carriers investing in IPTV, cable operators investing in voice and Internet access, telco-MSO partnerships
- Creating and pricing the optimum mix of rich interactive TV services
- Rodrigo Duclós, Development and Innovation Director, NET SERVIÇOS, BRAZIL
E: Boosting The Acceptance Of Mobile VAS
Exploiting Growth Opportunities around Mobile Content: Income Streams for Carriers
14.30
- Lessons from successful mobile content services in mature markets worldwide
- Understanding special characteristics of Latin American markets
- Key considerations for mobile carriers: loyalty, exclusivity, branding
- Vincenz Wagner, VP Operations Latin, MIDDLE EAST, JAMSTER, A FOX/NEWS CORP GROUP COMPANY
Boosting the Acceptance of Mobile VAS: the Role of the Device
15.00
- How far has the form factor and functionality of 3G phones encourage/inhibited the take-up of high-value services in the region?
- How are the latest 3G devices expected to impact on the take-up of 3G plans and services?
- Can high-end devices and tariffs be packaged attractively for Latin American mass-market consumers?
- Fiamma Orlando Zarife, Director of Value Added Services, CLARO, BRAZIL
Building Effective Partnerships to Boost the Take-up of Mobile Entertainment Services
15.30
- How effectively are mobile operators, content providers and their partners exploiting the addressable market for mobile VAS in Latin America?
- How can the entire mobile VAS ecosystem combine to grow the market?
- Rodrigo Paolucci, Chief Marketing Offi cer, LATIN AMERICA, SAMBA TECH INTERNATIONAL
Coffee & Exhibition Visit
16.00
F: Extending The Reach Of Services To Under-Served Regions And Segments
Finding the Right Mix of Network Technologies to Extend Services to Rural Subscribers
16.30
- How far have mobile operators been able to bridge the digital divide between urban centres and rural regions?
- The role of the national incumbent operator in extending Internet access to under-served regions
- Selecting and deploying suitable Radio Access Network technology
- Gonzalo Angles Riveros, General Director, COTEL, BOLIVIA
Extending the Availability of Services to Rural Regions
17.00
- How does the digital divide between urban centres and rural regions impact on the national economy?
- Analysing models for subsidising services
- Reviewing the experiences of CTR
- Future opportunities to extend further the reach of services
- Roberto Cañete, General Director, CTR (COMUNICACIÓN Y TELEFONÍA RURAL), CHILE
Rapidly and Cost-Effectively Increasing the Availability of Telephony and Internet Services
17.30
- Assessing the scale of the 'digital divide' created by high service charges and challenges around the economics of deploying new fixed lines
- Selecting and deploying a NGN platform to increase effi ciency and enable the rapid installation of new lines
- Migration path from TD to IP technology
- Improving Internet access with free public Wi-Fi zones
- Boris Piedra, General Director, ETAPA, ECUADOR
